May 5, 2017
WRANGLER BY PETER MAX CELEBRATION
A great and upbeat evening yesterday
with the sound of the psych pop band The Quincey
to unveil the new premium collection by Wrangler in collaboration with
the master of the psychedelic print,
the visionary pop culture icon who’s vibrant art and uncommon artistic diversity
has touched almost every phase of American culture and has inspired many generations.
They first collaborated in the early 70s, and the new line,
updated with modern fits, has the same boldly colourful, upbeat period feel.
The collection featuring jeans, shorts, western shirts and jackets,
printed sweats and T-shirts
at 10 Corso Como.