FORBES

THE IDEA OF THE CONCEPT STORE IS BY NO MEANS UNHEARD OF NOWADAYS, BUT IT ALL STARTED IN MILAN TWENTY-FIVE YEARS AGO. IN 1990, AFTER A CAREER AT THE ITALIAN EDITIONS OF ELLE AND VOGUE, A THEN 43-YEAR OLD CARLA SOZZANI, MADE A MOVE THAT WAS UNHEARD OF PRIORLY.

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    THE IDEA OF THE CONCEPT STORE IS BY NO MEANS UNHEARD OF NOWADAYS, BUT IT ALL STARTED IN MILAN TWENTY-FIVE YEARS AGO. IN 1990, AFTER A CAREER AT THE ITALIAN EDITIONS OF ELLE AND VOGUE, A THEN 43-YEAR OLD CARLA SOZZANI, MADE A MOVE THAT WAS UNHEARD OF PRIORLY.