THE NEW YORK TIMES

RESTAURANTS ARE PLAYING A MORE VISIBLE ROLE IN STORES AS THEY LOOK TO MAKE SHOPPING FUN AND HOMEY, SOME STORE RESTAURANTS HAVE BECOME DESTINATIONS THEMSELVES, HELPING TO CREATE NEW SHOPPING RITUALS. “FOOD MAKES PEOPLE HAPPY, SO SHOPPERS ARE IN A HAPPIER MOOD AND WANT TO WALK AROUND THE STORE,” SAID CARLA SOZZANI, THE FOUNDER OF 10 CORSO COMO, THE FASHION, ART AND DESIGN STORE. ITS CAFE SERVES CHIC ITALIAN DISHES IN THE MILAN, SHANGHAI AND SEOUL LOCATIONS. THE FIRST UNITED STATES OUTPOST IS EXPECTED TO OPEN NEXT YEAR AT THE SOUTH STREET SEAPORT IN NEW YORK. “SOME PEOPLE COME TO THE RESTAURANT AND SEE AN EXHIBITION AND MIGHT NOT ENTER THE STORE. OTHERS GO TO THE SHOP AND NOT THE GALLERY OR JUST WANT A BOOK. BUT EVERYONE STOPS AT THE CAFE AS EVERYONE LOVES FOOD.”

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    RESTAURANTS ARE PLAYING A MORE VISIBLE ROLE IN STORES AS THEY LOOK TO MAKE SHOPPING FUN AND HOMEY, SOME STORE RESTAURANTS HAVE BECOME DESTINATIONS THEMSELVES, HELPING TO CREATE NEW SHOPPING RITUALS. “FOOD MAKES PEOPLE HAPPY, SO SHOPPERS ARE IN A HAPPIER MOOD AND WANT TO WALK AROUND THE STORE,” SAID CARLA SOZZANI, THE FOUNDER OF 10 CORSO COMO, THE FASHION, ART AND DESIGN STORE. ITS CAFE SERVES CHIC ITALIAN DISHES IN THE MILAN, SHANGHAI AND SEOUL LOCATIONS. THE FIRST UNITED STATES OUTPOST IS EXPECTED TO OPEN NEXT YEAR AT THE SOUTH STREET SEAPORT IN NEW YORK. “SOME PEOPLE COME TO THE RESTAURANT AND SEE AN EXHIBITION AND MIGHT NOT ENTER THE STORE. OTHERS GO TO THE SHOP AND NOT THE GALLERY OR JUST WANT A BOOK. BUT EVERYONE STOPS AT THE CAFE AS EVERYONE LOVES FOOD.”