Maison Margiela x Reebok

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For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of.

 

“Memory Of” is the name given to the process of evoking the memory of something that used to be there, but that no longer exits. The result is reworked, deconstructed, and essentialized version of each of Reebok’s five icons. The two new models Memory Of and Club C Memory Of,  showcase Margiela’s familiar elements through deconstruction of garments applied to the traditional sneaker designs of Reebok.

 

Both models are available in tonal white and black. 
Now at 10 Corso Como.

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