For two weeks my desk has been in the middle of the space of the new

10 Corso Como in Seoul at Avenue L. Here my reflection is the reflection of the space around as we finalize the last details for the opening this week end.

And here in Seoul over the last few years, we feel it is another home for us.

We wish we could hang a big thank you banner to all those people who have worked so hard these last few weeks. It would have been impossible without them.

And while I know this list is only part, for all thank you.


There is always a last minute …And Karen is always there!


Kris Ruhs: I have to wonder how many ways can he shape things and how many different expressions can come from his mind! Here two more of his Beings to welcome visitors at the entrance of the new 10 Corso Como home.

  How the smallest becomes the biggest.

This is our little cafe in the corner which on Friday evening was the host to

the opening party. It was wonderful to see so many people

enjoying this small cafe with the light reflecting all through the store.

It is so happy and exuberant to just sit here. And these were the windows that we discovered to open to the sun.

To share space with Comme des Garçons at the new Avenue L;

both have a fondness for black and white combinations and with their black dot
signature blending with the 10 Corso Como circles the two spaces easily

Always it is important to have a garden involved in our houses and here is the fountain that Kris designed for the allee between Avenue L and Lotte.

The store is now open, the garden is here and the water flows, the plants begin to work the magic of nature.

 Here is the banner  announcing 10 Corso Como to our new neighborhood

waving over the streets. We could not have received a more warm welcome from our hosts at Avenue L.