History

1990, SEPTEMBER: CARLA SOZZANI, FORMER FASHION EDITOR AND PUBLISHER, OPENS GALLERIA CARLA SOZZANI FOR PHOTOGRAPHY, ART AND DESIGN IN A CONVERTED GARAGE N° 10 OF CORSO COMO IN MILANO. SINCE THE OPENING,OVER 250 EXHIBITIONS HAVE OFFERED AN INTENSE VARIETY OF CULTURES AND GENRES IN THE WORLDS OF CONTEMPORARY CULTURE. THE GALLERY HAS ITS OWN PUBLISHING COMPANY ALSO DEDICATED TO ART, PHOTOGRAPHY, FASHION AND DESIGN. THE SAME YEAR THE GALLERIA CARLA SOZZANI IS GRADUALLY JOINED BY A GARDEN CAFÈ AND A BOOKSHOP. NEW AND CLASSIC PUBLICATIONS ON ART, ARCHITECTURE, LITERATURE, DESIGN, GRAPHICS AND FASHION, WITH A STRONG EMPHASIS ON PHOTOGRAPHY AND A SELECTION OF MUSIC FROM ALL OVER THE WORLD CAN BE FOUND HERE. BROWSING IS ENCOURAGED.

History

A YEAR LATER, IN 1991, SEPTEMBER: 10 CORSO COMO OPENS ITS DOORS. NAMED AFTER THE STREET ADDRESS, THE INDUSTRIAL BUILDING IS DESIGNED BY AMERICAN ARTIST KRIS RUHS, WHO ALSO CREATES THE BLACK AND WHITE LOGO THAT WILL BECOME AN ICON OF GLOBAL STYLE. 10 CORSO COMO IS A COLLAGE OF CULTURAL AND COMMERCIAL ENTITIES FROM FASHION TO DESIGN, INCLUDING MUSIC, LIFESTYLE, ART AND PHOTOGRAPHY AND IT MARKS THE BEGINNING OF TOTAL SHOPPING. A RADICAL NEW UNION OF CULTURE AND COMMERCE, 10 CORSO COMO PROMOTES SLOW SHOPPING THROUGH A SUCCESSION OF SPACES AND EVENTS THAT REFLECT LIFESTYLE OVER OBJECT ACQUISITION. SOCIOLOGIST FRANCESCO MORACE COINS THE WORD “CONCEPT SHOP” TO EXPLAIN THIS MARKETING PHENOMENA. 10 CORSO COMO BECOMES THE NEXUS OF A GLOBAL NETWORK OF CULTURES AND EXCHANGES THROUGH FASHION, FOOD, ART, DESIGN AND PHOTOGRAPHY THAT GALVANIZES MARKETING THROUGH THE 1990’S AND SETS THE VOCABULARY FOR INTERNATIONAL STYLE INTO THE 21ST CENTURY.

History

IN 1991 NN STUDIO IS ALSO INTRODUCED. ITS MISSION IS TO CREATE FOR THE 10 CORSO COMO PLATFORM AN INTEGRATED LINE OF LIFESTYLE FROM CLOTHING AND ACCESSORIES TO EVERYDAY WARES THAT REFLECTS THE NEW PHILOSOPHY.
1996 THE GALLERY SHOP APENS NEXT TO THE GALLERY, DEDICATED TO CULTURAL AND COMMERCIAL EVENTS AND PROJECTS
1998: 10 CORSO COMO CAFÈ OPENS. IT IS DESIGNED TO CREATE MOVEMENT FROM WITHIN TO THE GARDENS OUTSIDE. HIDDEN IN THE HEART OF 10 CORSO COMO QUIET COURTYARD, BEHIND A DISCREET FAÇADE OF GATES AND GARDENS, THE GARDEN CAFÉ IS SURROUNDED BY A CONSERVATORY OF LUSH PERENNIAL PLANTS AND SEASONAL FLOWERS. WHEN NOT SHOPPING OR VISITING 10 CORSO COMO VARIOUS SHOWCASES, ONE CAN STOP TO EAT IN THE CAFÉ RESTAURANT AND BAR. DESIGNED TO FLOW BETWEEN THE INSIDE AND THE SEASONAL GARDEN OUTSIDE, THE CAFÉ OFFERS ANOTHER AESTHETIC ALTOGETHER.

History

1999: 10 CORSO COMO LAUNCHES ITS OWN FRAGRANCE, 10 CORSO COMO EAU DE PARFUM.
2002: 10 CORSO COMO – COMME DES GARÇONS OPENS IN TOKYO. THIS COLLABORATION BETWEEN THE PHILOSOPHIES OF REI KAWAKUBO AND CARLA SOZZANI ANTICIPATES THE ADVENT OF GLOBAL CO-BRANDING PROJECTS.
2003: 10 CORSO COMO 3 ROOMS HOTEL OPENS. “A HOME AWAY FROM HOME” THAT LOOKS OUT ONTO THE 10 CORSO COMO GARDENS BELOW. THIS IS AN INTIMATE HOTEL THAT OFFERS TO A WEARY TRAVELLER A PERSONAL HOSPITALITY.
THE THREE SUITES, ALL WITH FULL SERVICE AMENITIES AND EACH REACHED BY A PRIVATE ENTRANCE, ARE FURNISHED IN HOMAGE TO THE VISION OF MANY MID-20TH AND 21ST CENTURY DESIGNERS AND ARCHITECTS FROM AROUND THE WORLD.

History

2008: 10 CORSO COMO JOINS WITH SAMSUNG CHEIL, SAMSUNG GROUP, TO BRING THE 10 CORSO COMO CONCEPT TO THE CAPITAL CITY OF SEOUL AT CHEONGDAM,A DISTRICT SOUTH OF THE HAN RIVER. HOUSED ON THREE FLOORS. SINCE ITS OPENING, THE 10 CORSO COMO FLAGSHIP STORE IN SEOUL HAS GROWN TO BECOME AN INTERNATIONALLY RECOGNIZED HUB OF STYLE AND CULTURE.
THIS PARTNERSHIP BRINGS FORWARD SOUTH KOREA’S DESIGN AESTHETIC AND ENHANCES THE UNIQUE BRAND OF 10 CORSO COMO.
2009: 10 CORSO COMO GOES ONLINE. WORKING WITH OTHER MARKET LEADERS DEVELOPS LIMITED EDITION ITEMS FOR GLOBAL PRESENTATION TO ITS GROWING FAN BASE BOTH IN THE STORES AND NOW ONLINE IN THE SECTION THE SHOP ONLINE.

History

2010: 10 CORSO COMO HAS GROWN TO INCLUDE A NEW FLOWERING TERRACE ROOF GARDEN. A UNIQUE COMBINATION OF NATURE AND ART, THE TERRACE HOSTS WORKS OF CONTEMPORARY SCULPTURES AND CERAMICS BY KRIS RUHS: AN ARTIST OPEN HOME ONLY TO EXHIBITIONS AND PRIVATE EVENTS. THAT JOINS THE COURTYARD AND GARDENS BELOW.
THIS URBAN OASIS IS RECOGNISED BY LIPU (ITALIAN UNION FOR BIRDS PROTECTION) AS A SANCTUARY FOR MANY BIRDS BOTH SEDENTARY AND IN MIGRATION.
2011, SEPTEMBER: 10 CORSO COMO CELEBRATES ITS 20 YEARS ANNIVERSARY. IN TWO DECADES, 10 CORSO COMO HAS GROWN INTO A GLOBAL BRAND OF DISTINCTION WITH PRODUCTS AS DIVERSE AS FASHION, LIFESTYLE, DESIGN, OBJECTS AND CUISINE CARRYING THE 10 CORSO COMO LABEL.
2012, FEBRUARY: 10 CORSO COMO – COMME DES GARÇONS CELEBRATE THE 10TH ANNIVERSARY AND THE MATURITY OF THEIR PIONEERING CO-BRANDING PROJECT. STARTING IN MARCH, FOR TWO YEARS, 10 CORSO COMO PRESENTS IN TOKYO ITS OWN FAMILY OF BRANDS AND LIMITED EDITIONS ITEMS EXCLUSIVELY IN GINZA, ON THE 6TH FLOOR OF THE NEW DSMG COMME DES GARÇONS.

History

2012, MARCH: 10 CORSO COMO WITH ITS PARTNER SAMSUNG CHEIL, SAMSUNG GROUP, OPEN A SECOND LOCATION IN UPTOWN SEOUL AT AVENUE L THE FLAGSHIP STORE OF LOTTE DEPARTMENT STORES.
THE NEW 10 CORSO COMO DESIGNED BY KRIS RUHS AT AVENUE L MARKS THE BEGINNING OF A NEW STYLE OF RETAIL PARTNERSHIP FOR 10 CORSO COMO JOINING WITH ONE OF THE ELITE DEPARTMENT STORES OF ASIA.
BEAUTIFULLY SITUATED ON THE 5TH FLOOR, A DIRECT LIFT OFFERS A “GALLERIA” OF EVER-CHANGING PRESENTATIONS – A TASTE OF THE SLOW SHOPPING EXPERIENCE – OPENING TO THE 10 CORSO COMO WORLD.
2013, SEPTEMBER: 10 CORSO COMO PARTNERS WITH TRENDY INTERNATIONAL GROUP AND SAMSUNG CHEIL TO BRING 10 CORSO COMO TO SHANGHAI. THE FLOW BETWEEN BOOKS, DESIGN OBJECTS, JEWELLERY, MUSIC, FASHION AND MORE BRINGS NATURALLY TO DISCOVER THE CAFÈ RESTAURANT OVERLOOKING THE BUSTLING CITY DOWN BELOW AND GIVES NEW MEANING TO SLOW SHOPPING IN SHANGHAI.

History

2014, MAY: THE BOOK 10 CORSO COMO FROM A TO Z IS PUBLISHED BY RIZZOLI. CARLA SOZZANI DESCRIBES HER WORLD, STYLE, OPINIONS.
IN OCTOBER: 10 CORSO COMO OPEN TWO YEARS POP UP STORE IN BEIJING AT SHIN KONG PLACE, 4TH FLOOR. FASHION, DESIGN, CUISINE IN ONE PLACE, CREATING THE FIRST LIFESTYLE DESTINATION IN BEIJING
2015, SEPTEMBER: GALLERIA CARLA SOZZANI CELEBRATES ITS 25TH ANNIVERSARY. WITH THE EXHIBITION “FOTOGRAFIA FUTURISTA”. NOVEMBER: A NEW 10 CORSO COMO CAFE OPEN A POP UP CAFE’ FOR ONE YEAR IN BEIJING AT SHIN KONG PLACE, 1ST FLOOR.
2016, SEPTEMBER: 10 CORSO COMO CELEBRATES ITS 25TH ANNIVERSARY AND ANNOUNCES THE OPENING OF 10 CORSO COMO NEW YORK IN 2017 IN PARTNERSHIP WITH HOWARD HUGHES CORPORATION.

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The Magic Wonderland of
Les Petits Joueurs
was launched yesterday at 10 Corso Como.
The rainbow, the shining clouds, the magic pops of the collection designed by
Maria Sole Cecchi
who attended the debut accompanied by her brother Andrea Cecchi,
filled the night with joy and cheers.
A very promising debut!

 

Posted on: Friday, February 24th, 2017
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What a night celebrating ODDA’s 5th Anniversary
at the presence of Pamela Anderson and the amazing Odda team.
Thanks to the enthusiasm of David Martin,  Alba Melendo, Alva Galim
Jessica Michaux, Georgia Tal 
and Victoria Stefanelli for the extraordinary vibe.

To launch the 5th anniversary special issue ODDA displayed 7 covers
in a numbered box with a different  polaroid over each one.
To be collected!

Posted on: Wednesday, February 22nd, 2017
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From a classic sneaker the Converse Chuck Taylor All Star Modern
looks at the future through a modern design and premium leather.
Now at 10 Corso Como.

Posted on: Tuesday, February 21st, 2017
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An exceptional evening last night with a diabolic Cinzia Spanò from Teatro dell’Elfo,
who read a magnificent Ivan from the Karamazov Brothers,
thanks to the powerful energy of Demetrio Paparoni,
author of the The Devil book and curator of the exhibition.

Clear words came from Balthazar Pagani and Chiara Savino
the team behind this incredible iconographic research by 24 Ore Cultura.
And thanks to the great Saturnino with his silver bass,
the surprising voice of Vittoria Hyde and the strong percussion of Leo Di Angilla.

A selection of photos from the book on the devil’s iconography by
Guido Harari, Wang Guangyi, Tony Oursler, Andres Serrano, Paul Solberg and Morten Viksum,
are on view at Galleria Carla Sozzani
until March 26th, 2017.

Posted on: Friday, February 17th, 2017
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“I like the idea that everything gets mixed up, it’s fruitful.
We want to be transgenerational and multi-thematic,

that’s the essence of modernity to me.” 

After 20 years in fashion at publications like Vogue, W
and brands like Balenciaga and Louis Vuitton
(she has been a close collaborator of Nicolas Ghesquière since 1997),
T Magazine Fashion Director Marie-Amélie Sauvé, launches her own biannual magazine, Mastermind.
The first issue features contributions from Stephen Shore, Steven Meisel, Bruce Weber, Nicolas Ghesquière
with a “chapter” dedicated to the filmmaker Xavier Dolan.

In exclusive at 10 Corso Como Bookshop.

Posted on: Thursday, February 16th, 2017
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The Devil. Atlante illustrato del lato oscuro
(Illustrated Atlas of the Dark Side)

Book curated by Demetrio Paparoni, published by 24 ORE Cultura
on Thursday February 16th at 6.30 pm
at Galleria Carla Sozzani.

For the book launch, Cinzia Spanò, actress from Teatro Elfo Puccini will read some diabolic texts,
while Saturnino will play
dal vivo the legendary Rolling Stone’s “Sympathy for the Devil”.

A selection of photos from the book on the devil’s iconography
by
Guido Harari, Wang Guangyi, Tony Oursler, Andres Serrano, Paul Solberg and Morten Viksum,
curated by Demetrio Paparoni will be on view
at the Galleria Carla Sozzani
from February 16th to March 26th, 2017.

Posted on: Thursday, February 16th, 2017
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Enjoy your Valentine’s Day
with 10 Corso Como gift ideas.

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Posted on: Monday, February 13th, 2017

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