Martin Margiela on September 7th 1994 forwent the March runaway to present
his Autumn-Winter 1994/1995 Collection for the first time when it was already in the stores.
Margiela’s five-minute presentation of 12 outfits was shown the same day at nine venues:
10 Corso Como in Milan; Charivari in New York; Joseph in London; Kashiyama, L’Eclaireur,
Maria Luisa, and Printemps in Paris; United Arrows in Tokyo, and Syndikat in Bonn. 

All his mysterious models wearing silver masks,
were not professionals but Margiela’s clients and friends.

Discover a curated selection of iconic pieces by Maison Margiela
in store and online.


Posted on: Thursday, January 12th, 2017

You First Eau de Parfum  
presented it’s three exclusive essences this aftenoon
at 10 Corso Como.

Spices bouquet – Fig poudre – Velvet Woods
now available
in our Beauty Corner and online.


Posted on: Sunday, December 18th, 2016

 Last night at the Galleria Carla Sozzani the presentation of the book
The written City
by architect Stefano Boeri, Professor of Urban Design at the Politecnico di Milano
with the cover drawing by Mario Piazza.

A conversation about shape and beauty between Stefano Boeri and
Marco Belpoliti, writer and Professor of Sociology of Literature at Bergamo University
introduced by Manuel Orazi, Quodlibet publisher.

Posted on: Thursday, December 15th, 2016

Talk with  Stefano Boeri on the occasion of the new book:

La città scritta (The written City)
Carlo Aymonino   Vittorio Gregotti   Aldo Rossi   Bernardo Secchi   Giancarlo De Carlo
published by Quodlibet

Marco Belpoliti will dialogue with the author

On Wednesday December 14th 2016, at 6.30 pm
at Galleria Carla Sozzani.

Posted on: Saturday, December 10th, 2016

The  anti-pop ceramics of  Massimo Giacon belong to the family of
Superego Editions The Pop will eat himself“.

Their names sound like the words of the comic streeps:
“Dodo”, “Conigliesco (coniglio-rabbit) + teschio-skull)”, “In bocca al lupo/ Good luck”,
“End of the story”, and their colors come directly from the world of toys.

But, as Giacon says, ” just as objects, they might lose a little of their anguish in the hope
to find someone who will love them for what they are, despite what they are.”

Now available at 10 Corso Como.

Posted on: Tuesday, December 6th, 2016

When a zipper opens, it is ZIP!
As for the book of Giancarlo Ascari, known also by his comics nickname Elfo
and Pia Valentinis, twice winner of the Andersen Award.

ZIP! is all about fashion from an ironical point of view.
Published by Franco Cosimo Panini, texts and authors were introduced
by Pietro Cheli, Amica Deputy Editor.
Not for kids only…

Posted on: Friday, December 2nd, 2016

Talking with the author Giancarlo Ascari,
and Pietro Cheli, Deputy Director of Amica,  to launch the new book
Giancarlo Ascari & Pia Valentinis
published by Franco Cosimo Panini Editore.

On Thursday, December 1st 2016, 6.30
at Galleria Carla Sozzani.


Posted on: Wednesday, November 30th, 2016

Based on “Just Kids” by Patti Smith, New York Serenade is a photographic book
published by Skira with the pictures of Ciro Frank Schiappa and the texts by Michele Primi
that document the actual places where famous rock music stars used to live.
A riveting book to find out the peripherical traces of New York in the words of Piero Negri,
La Stampa Managing Editor presented yesterday night at the Galleria Carla Sozzani.

A discussion between a “window” photography and a “mirror” photography
coming from the historical Moma curator John Szarkowski
since 1960s in the speech of Denis Curti, Il Fotografo Editor in chief.

Posted on: Wednesday, November 30th, 2016
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