by Luigi Ghirri
“Kodakrome doesn’t represent a market message, but a code – message, the code of communicating and representing a reality modified by its own imprint”.
So wrote Piero Berengo Gardin in the forward to the book that Luigi Ghirri (1943 – 1992) self-published in 1978 as “punto e virgola” edizioni. The volume was an avant-garde manifesto for the medium of photography and a landmark in his own remarkable oeuvre. “Kodachrome” has been out of print for a long time. On the 20th anniversary of Ghirri’s death, MACK published this new edition adopting the original design, text layout and image sequence, but using new files scanned from Ghirri’s original film to take advantage of modern technology and printing methods. A small booklet is included with an essay by critic of photography Francesco Zanot, which offers a contemporary perspective on the historical impact of “Kodachrome”.
Luigi Ghirri spent his working life in the Emilia Romagna region, where he produced one of the most open and layered bodies of work in the history of photography. His work was featured in the 2011 Venice Biennale, and in 2012 the exhibition Luigi Ghirri – Project Prints was held at the Castello di Rivoli in Turin. A retrospective was recently presented at Matthew Marks Gallery for the first time in New York and the largest exhibition of Ghirri’s oeuvre is currently at the MAXXI Museum in Rome. Ghirri’s photographs will also be included in the 2013 Venice Biennale.
by Luigi Ghirri
punto e virgola edizioni 1978 – Mack publisher, 2013
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